But I've found this post enlightening. I tried some time ago to build my own company and I failed. Miserably! Really. The worst of all is I didn't take the time, back in the day, to understand what didn't work or what could be improved.
Read 36 Startup Tips: From Software Engineering to PR and More! first and then you'll be able to understand what did I wrong:
- Code! Code! Code! Of course...I'm a good Java architect (and programmer) but it's difficult to sell just by saying it loud. People have heard it thousands of times from thousands of different people. Prove it!! Designers have a portfolio. I should have had one as well
- Size! Do not try to embrace so many different areas. It's not credible. A small sized company has to focus if it tries to compete. A lot!
- And finally..PR. If you're good technically concentrate in that tasks because you probably aren't good at networking. And even if you are, you probably won't have the time to do both things in parallel
Good luck in your endeavors!