Starting up

This is the first time I'm going to blog to recommend something. I haven't done it before because I find it quite boring. There are lots of blogs (and sites) that do it already. Even for technical stuff.

But I've found this post enlightening. I tried some time ago to build my own company and I failed. Miserably! Really. The worst of all is I didn't take the time, back in the day, to understand what didn't work or what could be improved.

Read 36 Startup Tips: From Software Engineering to PR and More! first and then you'll be able to understand what did I wrong:

• Code! Code! Code! Of course...I'm a good Java architect (and programmer) but it's difficult to sell just by saying it loud. People have heard it thousands of times from thousands of different people. Prove it!! Designers have a portfolio. I should have had one as well
• Size! Do not try to embrace so many different areas. It's not credible. A small sized company has to focus if it tries to compete. A lot!
• And finally..PR. If you're good technically concentrate in that tasks because you probably aren't good at networking. And even if you are, you probably won't have the time to do both things in parallel

The bright side is you don't need to accomplish every point in that list to be mildly successful. After more than two and a half years Internna is still open for business (without loosing a cent). I can't commit my full time to it (as I would like) but there it is if the opportunity arises!

Good luck in your endeavors!